Our new gentle dog shampoo is made of organic saponified oils (coconut, olive, and jojoba), rosemary extract, organic aloe vera, and organic lavender oil, perfect for a luxuriating soak with your favorite fur friend! To apply Lavender Shampooch, use warm water and wet your pet accordingly. Apply from head to tail, gently and deeply massaging into coat and skin. Rinse well with warm water.